Alyssa Beals assumed the role of Director of Marketing and Sponsorships in May, 2022.
Her primary responsibilities include developing and maintaining relationships with athletic sponsors and donors, managing the Yellow Jacket brand, and marketing game day promotions and recognitions.
Additionally, she assists in the management of special events such as the Golden Jacket Awards and helps provide oversight with the Yellow Jacket Club.
Beals has garnered administrative experience in multiple areas surrounding intercollegiate athletics.
She was Guest Coordinator and Athletic Department Liaison in the Cedarville University Admissions Office during the 2021-22 academic year.
She served as the Graduate Assistant for Athletic Administration from 2019-21 and was a student assistant with the Lady Jacket volleyball program from 2016-18.
Beals was a sport camps and clinics intern with the University of Illinois Division of Intercollegiate Athletics during the summers of 2018 and 2019.
Alyssa earned a bachelor’s degree in sport business management in 2019 from Cedarville University as well as a master’s in business administration in 2021.
